Tuesday, December 06, 2005

 

No kidding! Yes this is the next brief, online for all to see...

This brief starts next Monday and would be good if you could read it prior to attending on Monday... I have indicated some books you may want to purchase on Amazon or reserve from the the library prior to the Monday morning rush.

Brief:
Co-content is a two-week brief. It introduces your course as the content of an editorial brief. As a pathway cohort you have a strong identity, image, dynamic and a united set of interests. Rather than create a pathway handbook for you… you will design it for the teaching staff and for next years’ students. You will be provided with the basic content outline of which you need to editorially consider, illustrate and design.

The handbook will be once folded A5 size and you need the normal amount of print trim so that the production can be cheaply photocopied and distributed. You will need to find this out by a. trial and error with a photocopier or b. reading a book or website page on print trim. I suggest you do both. This brief is in the format of the handbook you will create. Use it as your template.

Aim:
This brief is about creating your own distopian or utopian view of your educational experience. You might want to subvert and pervade the Edexcel criteria you have to comply to day-in-day-out. In other words, take the criteria and illustrate these bits of legal jargon. Make your own visual interpretations of the assessment criteria, write your own list of designers that are of importance to you and others, list websites that you think are important, etc. Consider all the elements on the template and incorporate these into your editorial design. Make sure you also think beyond this and put in information that you think should be in there that perhaps teaching staff wouldn’t know. You are in a way the client and the designer so you should know best!

Objectives:
You will be able to...
• Create a double-paged spread that will include at least two illustrations (of your own), page layout and sequencing of text and image.
• Create a hand-made set of numbers to use as page numbers (1-25)
• Using your own fonts, create the type for three artists’ or designers’ names.
• Use a blog to discuss design solutions, problems and further discussion over the Christmas break.
• Research design layout and content through reading Rem Koolhaas, ‘Content’.

Procedure:
a. Produce 6 sketchbook pages exploring layout, (consider balance and harmony, type and image), research into known illustrators and designers,
b. Create a small A5 handbook, which will include front cover, back cover and a middle, double paged spread.
c. Content and wording has been given to you as a template on the course blog and on blackboard. Use this as your skeleton for creating the course handbook.

Resource Requirements:
Sketchbook, You do need Internet access for this brief.

Deadline: First Monday after christmas

Assessment:
1. 6 pages of sketchbook research
2. A small A5 handbook, which will include front cover, back cover and a middle, double paged spread.
3. An A5 layout of page numbers 1-25 created in your own hand-produced type.
4. An A5 layout of three artist/designers/illustrators names in your own hand-produced type.

Further Information:

Illustrators:
Christine Berrie, Michelle Thompson, Kerrie Jane Stritton, Lucinda Rogers, Lucinda Roberts, Laura Lees, Olivier Kugler, Delta, David Foldivari, Richard Beacham, Marionh LeFebvre. Bernie Reid, Isabel Bostick, Frauke Stegman, Mode 2, Laurent Fetis, Nina Chakrabarti, Deanne Cheuk, Maja Sten, Kenji Cho, Jo Ratcliffe, Edwina White, Julie Verhoeven, Marie O’Connor, Matt Ducket, Otto, Seb Jarnot, Lucy McLaughlin, Lizzi Finn, Billie Jean, Aude van Ryn, Rinzen, James Graham, Sara Fanelli, Sue Williams.

Most of which can be found in the book, ‘Contemporary Illustration’ ISBN 1-85669-339-2 (add it to your Christmas present list) Or google!

Design layout:
Hans-Georg Pospischil, Peter Saville, April Greiman, John McConnell, Hans Rudolf Lutz, FHK Henrion, Pentagram, The Why Not Associates. Abram Games.

David Dabner, Design and Layout; Understanding and Using Graphics ISBN 0-7134-8838-7
Ellen Lupton, A Miller, Design, Writing and Research
William Lidwell, Universal Principles of Design
ID magazine, Zandra Rhodes, Gallery (study trip for this brief)
Adbusters, Novum etc.

Content:
Rem Koolhaas, Content, ISBN 3-8828-3070-4

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